Ross A. McIntyre - Strategy, Storytelling, AI
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ROSS A. MCINTYRE

STRATEGIST, PRAGMATIST, GENERALIST, STORYTELLER

Strategy leader helping enterprise and growth-stage companies turn AI, emerging tech, and immersive experiences into practical, compelling value without losing the plot.

Learn More → View Portfolio ↗ Thought Leadership ✦
Headshot of Ross A. McIntyre
SELECT CLIENTS Representative brands across energy, CPG, entertainment, and logistics.
Chesapeake Energy Coca-Cola · Disney – Refresh the Galaxy Nestlé – Global AI Strategy Coca-Cola – Embrace the Moment USPS – EagleEye ExxonMobil TGI Fridays – Flanagan Sumitomo – Mirai
SERVICES
What I Do
AI & Emerging Tech Strategy
Turn fuzzy AI ambition into a sharp, sequenced roadmap that leaders can actually execute.
Product & Portfolio Positioning
Clarify propositions, messaging, and differentiation for products and platforms that resist simple labels.
Narrative & Thought Leadership
Build point-of-view pieces, frameworks, and speeches that move beyond jargon to say something real.
Experience & Service Design
Translate strategy into journeys, touchpoints, and rituals that feel coherent to actual humans.
Executive Story Coaching
Help leaders sharpen their story, from board decks and keynotes to investor narratives.
Content & Concept Development
Shape campaigns, scripts, and concept work that connect strategy to emotion and behavior.
AUDIENCE
Who I Do It For
CMOs, CPOs, CIOs, Heads of Innovation, and founders navigating AI and digital evolution.
APPROACH
How I Do It

I work best at the intersection of strategy and story, where a company is trying to make sense of AI, data, or emerging tech, but needs language and structure that people can actually work with.

That usually means clarifying what we believe, who we are serving, and what we are really trying to change. Then we design the roadmaps, narratives, and experiences that move an organization in that direction without pretending the hard parts do not exist.

I am comfortable dropping into ambiguity, synthesizing fast, and leaving teams with artifacts they can actually use: frameworks, decks, white papers, narratives, and concepts that hold up under scrutiny.

WHO I AM IN PRACTICE
  • Experienced, pragmatic generalist who delivers valuable solutions to Fortune 1000 companies
  • Comfortable in ambiguity, able to synthesize quickly and move teams toward clarity
  • Equally at home with executives, product teams, and creative partners
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WHAT CLIENTS SAY
Ross has an uncanny ability to walk into complex situations, make sense of them quickly, and help teams see a path forward that actually feels achievable.
Client or Partner Name
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Representative feedback from leaders across enterprise and growth-stage companies.