Headline impact
TikTok posts
11.9B views
Social growth
+71%
U.S. sales lift
≈2%
Portfolio · Case Study
Coca‑Cola x Star Wars: Refresh Your Galaxy
Campaign
Refresh Your Galaxy · Global Launch
Augmented reality · fandom · commerce
Turning limited‑edition cans into a hologram‑powered galaxy of connection.
An AR web experience for Coca‑Cola and Lucasfilm that transformed collectible Star Wars packaging into shareable holographic messages and a global moment for fans, creators, and casual drinkers alike.
“
For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.
Overview
An AR‑powered love letter to Star Wars fandom.
Limited‑edition packaging, a browser‑based AR layer, and a simple promise: every can is a doorway into the galaxy, and every fan can send their own hologram transmission.
Step into the Star Wars galaxy with a new Augmented Reality experience from Coca‑Cola and Lucasfilm that lets you send your own holographic messages — just like Princess Leia — to friends, family, and anyone else who needs a little hope.
Rolling out with the “Coca‑Cola x Star Wars: Refresh Your Galaxy” campaign, the experience pairs the saga’s iconic storytelling with the magic of Coca‑Cola, all centered on the idea that fandom and connection can be a genuinely uplifting force.
As part of the collaboration, Coca‑Cola is releasing 30 limited‑edition cans and bottles, each wrapped in bold new character art from across the Star Wars universe:
- Original Taste designs spotlight Lando Calrissian, Obi‑Wan Kenobi, Queen Padmé Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K‑2SO, Boba Fett, Poe Dameron, the Mandalorian (Din Djarin), Cassian Andor, General Grievous, and Emperor Palpatine.
- Zero Sugar cans feature Darth Vader, Yoda, Princess Leia Organa, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB‑8, C‑3PO, R2‑D2, Finn, Rey, Grogu, and an Imperial Stormtrooper.
- Park‑exclusive collectibles — available only at Walt Disney World Resort and Disneyland Resort — include special designs for The Mandalorian and Grogu, a First Order Stormtrooper, and Chewbacca.
Design constraint: Everything had to work on‑pack, in‑store, and in feed. That meant fast QR entry, no app download, and an experience legible in a noisy social scroll.
Experience
Every can is a portal. Every fan gets a holo moment.
A simple interaction model: scan, explore, record, share. Under the hood, a lot of orchestration to keep it fast, brand‑safe, and galaxy‑authentic.
Each can and bottle becomes a portal: scan the package to unlock a galactic AR experience, dive deeper into the campaign, and explore the full lineup of collectible designs. Character art comes to life, transitions into the digital environment, and leads directly into the hologram flow.
The real showstopper is the hologram feature. Record a message of love, hope, encouragement, or inside‑joke nonsense, then watch it reappear as a Star Wars–style holo transmission — complete with projection effects — that you can share with people back here in the real world.
The experience was tuned for social from day one: vertical framing, snackable runtimes, and a share pathway that made it effortless to push a finished hologram into TikTok, Instagram, and messaging threads without breaking the illusion.
My focus: Help frame the narrative and flows so the AR layer felt like a natural extension of Star Wars lore, not a bolt‑on promotion — while still delivering measurable reach, engagement, and sales lift.
Outcome
From collectible cans to a global fandom moment.
Strong social signals, tangible sales impact, and a simple idea fans immediately understood: Coca‑Cola turned their fridge into a Star Wars transmission hub.
By anchoring the experience in something fans already love — iconic character art and in‑universe holograms — Refresh Your Galaxy moved easily between shelves, social feeds, and AR. The result: billions of organic and paid impressions, a step‑change in social followers, and a measurable lift in U.S. sales over the campaign window.
So channel your inner Luthen Rael or Dok‑Ondar, start building your own collection, and get ready to “Refresh Your Galaxy” — one hologram transmission at a time.
What it proved: when you treat fandom as a design constraint, not just a marketing segment, you can ship something that feels canon‑adjacent and commercially effective at the same time.
Video
Campaign walkthrough
A short overview of how limited‑edition cans, AR, and social combined to bring Refresh Your Galaxy to life.