For Hexacom, the autonomous spin‑off behind The Oilfield Marketplace (OFMP), I served as the end‑to‑end brand partner, involved in every major decision from day one. I helped name the company, define its visual identity, and shape the logo and design language so they reflected both its Schlumberger heritage and its independent, digital‑first future.

I also led the development of the core story – how Hexacom and OFMP make oilfield purchasing as simple and confident as consumer e‑commerce – ensuring that the narrative was carried consistently through product, marketing, and executive communications.

In 2021, Frogslayer engaged me to lead a comprehensive rebrand, where I was responsible for redefining the firm’s brand story, clarifying its positioning, and translating that into a new visual and verbal identity system.

I helped shape how the company talked about its value, refined key messaging, and ensured the updated look, feel, and language were consistently expressed across the website, marketing assets, and sales materials.

Subvrsive brought me in when the studio’s identity was blurring under WPP ownership and a heavy tilt toward big‑brand advertising work for Coca‑Cola, Disney, Marvel, and Lucasfilm. I led a brand reset that reclaimed Subvrsive’s envelope‑pushing personality by reframing the company around Wonder as its core promise – a universal, executive‑friendly idea that could hold everything from XR R&D to large‑scale AR activations.

This meant clarifying the company’s narrative, tightening its value propositions, and refreshing language, decks, and case stories so every touchpoint expressed a simple story: Subvrsive exists to engineer wonder for ambitious brands.