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THOUGHT LEADERSHIP

Business Writing & Media

I invite you to check out some of the writing I have done at different agencies and studios. From executed video scripts to thought‑provoking white papers, you can find it all here.
ARTICLES

Business Writing & Media

Selected thought leadership and opinion pieces from across the ecosystem.
Three Surprising Things That Increase Empathy at Work
Three Surprising Things That Increase Empathy at Work (Fast Company)
Fast Company
A.I. Won’t Take Your Job…Someone Who Uses A.I. Will
A.I. Won’t Take Your Job…Someone Who Uses A.I. Will (MATTER)
MATTER · Stellar Elements
Rise of the Product (Re)Organization
Rise of the Product (Re)Organization (Stellar Elements Insights)
Stellar Elements Insights
Adaptive and Abstracted Choreography
Adaptive and Abstracted Choreography
Experience design
Digital Trust Does Not Exist
Digital Trust Does Not Exist
Digital trust · Zero trust
Create Better Business Outcomes…
Create Better Business Outcomes… (InnovationManagement)
InnovationManagement.se
Customers Don’t Care About Your Complexity
Customers Don’t Care About Your Complexity
Customer experience
Invisible Design: Driving Deliberate Dilution
Invisible Design: Driving Deliberate Dilution
Design strategy
Create Better Business Outcomes…
Create Better Business Outcomes… (InnovationManagement)
InnovationManagement.se
The Virtue of Explicit Bias
The Virtue of Explicit Bias
Organizational behavior
19 Pandemic Era Lessons for Software Developers
19 Pandemic Era Lessons for Software Developers (Business2Community)
Business2Community
Don’t Let Shrinkflation Affect Your Software Development
Don’t Let Shrinkflation Affect Your Software Development (The Next Web)
The Next Web
Alexa, Pardon Me…
Alexa, Pardon Me…
Voice · Conversational UX
Through a Monitor, Darkly (Hypergiant Medium)
Through a Monitor, Darkly (Hypergiant Medium)
Hypergiant · Medium
If You Have Under-utilized Developers…
If You Have Under‑utilized Developers… (ReadWrite)
ReadWrite
Forget AI, “Intelligent” Products Are Something Else Entirely
Forget AI, “Intelligent” Products Are Something Else Entirely
Product & AI
Pod Almighty: The Best Model for Innovation…
Pod Almighty: The Best Model for Innovation… (CEO World)
CEOWORLD
Mid-Market Companies Will Lead the Next Phase of Innovation…
Mid-Market Companies Will Lead the Next Phase of Innovation… (ChiefExecutive)
ChiefExecutive
Storytelling to Story-Living: The Narrative Vector of Immersive
Storytelling to Story‑Living: The Narrative Vector of Immersive (WPP)
WPP · LinkedIn
The New IoT: The Internet ON Things
The New IoT: The Internet ON Things (Hogarth LinkedIn)
Hogarth · LinkedIn
The Fall and Rise of Organizational Ontologies
The Fall and Rise of Organizational Ontologies
Organizational ontologies
``` Sources [1] You.0-The-Evolution-of-Personalization-Pt.-1.pdf https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/attachments/8871065/89450bfc-c609-4c09-a637-dcc47a0d9138/You.0-The-Evolution-of-Personalization-Pt.-1.pdf
Ross A. McIntyre

Ross A. McIntyre


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