Business Writing & Media | Thought Leadership | Ross A. McIntyre
THOUGHT LEADERSHIP

Business Writing & Media

I invite you to check out some of the writing I have done at different agencies and studios. From executed video scripts to thought‑provoking white papers, you can find it all here.
Client feedback
“Engaging, charismatic, thoughtful and appropriately challenging…” – Carlyle Aviation
ARTICLES

Business Writing & Media

Selected thought leadership and opinion pieces from across the ecosystem.
Three Surprising Things That Increase Empathy at Work
Three Surprising Things That Increase Empathy at Work (Fast Company)
Fast Company
A.I. Won’t Take Your Job…Someone Who Uses A.I. Will
A.I. Won’t Take Your Job…Someone Who Uses A.I. Will (MATTER)
MATTER · Stellar Elements
Rise of the Product (Re)Organization
Rise of the Product (Re)Organization (Stellar Elements Insights)
Stellar Elements Insights
Adaptive and Abstracted Choreography
Adaptive and Abstracted Choreography
Experience design
Create Better Business Outcomes…
Create Better Business Outcomes… (innovationmanagement.com)
InnovationManagement.se
Customers Don’t Care About Your Complexity
Customers Don’t Care About Your Complexity
Customer experience
Invisible Design: Driving Deliberate Dilution
Invisible Design: Driving Deliberate Dilution
Design strategy
Create Better Business Outcomes…
Create Better Business Outcomes… (Innovation Management)
InnovationManagement.se
The Virtue of Explicit Bias
The Virtue of Explicit Bias
Organizational behavior
19 Pandemic Era Lessons for Software Developers
19 Pandemic Era Lessons for Software Developers (Business2Community)
Business2Community
Don’t Let Shrinkflation Affect Your Software Development
Don’t Let Shrinkflation Affect Your Software Development (The Next Web)
The Next Web
Alexa, Pardon Me…
Alexa, Pardon Me…
Voice · Conversational UX
Through a Monitor, Darkly (Hypergiant Medium)
Through a Monitor, Darkly (Hypergiant Medium)
Hypergiant · Medium
If You Have Under-utilized Developers…
If You Have Under‑utilized Developers… (ReadWrite)
ReadWrite
Forget AI, “Intelligent” Products Are Something Else Entirely
Forget AI, “Intelligent” Products Are Something Else Entirely
Product & AI
Pod Almighty: The Best Model for Innovation…
Pod Almighty: The Best Model for Innovation… (CEO World)
CEOWORLD
Mid-Market Companies Will Lead the Next Phase of Innovation…
Mid-Market Companies Will Lead the Next Phase of Innovation… (ChiefExecutive)
ChiefExecutive
Storytelling to Story-Living: The Narrative Vector of Immersive
Storytelling to Story‑Living: The Narrative Vector of Immersive (WPP)
WPP · LinkedIn
The New IoT: The Internet ON Things
The New IoT: The Internet ON Things (Hogarth LinkedIn)
Hogarth · LinkedIn
The Fall and Rise of Organizational Ontologies
The Fall and Rise of Organizational Ontologies
Organizational ontologies
APPROACH

From deep dives to on-screen stories

Across several long‑form white papers on emerging technology, I have shown the ability to dig deeply into complex topics and surface theses and conclusions that are rigorous, practical, and unexpectedly intriguing. These papers demonstrate not just subject‑matter fluency but a capacity to synthesize trends into narratives that help leaders see what is coming next and why it matters.

In parallel, I have written and shaped a wide range of client videos, drawing directly on two decades of experience as a writer in the entertainment industry. That work shows how I bridge strategic thinking and creative storytelling, turning abstract value propositions into emotionally engaging, visually driven stories.

Conceptual illustration of words and ideas
VIDEOS

Scripts brought to life

Campaign films and stories that connect strategy to emotion on screen.
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
Video Case Study
Client · Role
PODCASTS

Conversations & appearances

Select podcast feature exploring AI, experience, and creative leadership.
Podcast Episode Title
Show · Topic
INTERVIEW CITATIONS

Quoted & featured

Highlights from interviews and expert commentary in the press.
Publication · Interview
Topic · Role
Publication · Interview
Topic · Role
Publication · Interview
Topic · Role
Publication · Interview
Topic · Role
Publication · Interview
Topic · Role
Publication · Interview
Topic · Role

“My team and I had the opportunity to work with Ross across the length of the Sumitomo artificial intelligence transformation program (MirAI). He was deeply engaged with me and the Business Development Group Team and was dependably communicative, available, and hard‑working. Throughout our collaboration, he had fostered a productive and meaningful relationship with Sumitomo Corporation of Americas and served consistently as a trusted advisor.”

Jun Okawara, General Manager / SVP
Sumitomo Corporation of Americas
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